Share Facebook has been on the top of its game when it comes to advertising through the platform. Different brands big and small have leveraged through Facebook and minted through its ever increasing users. Facebook started with a small platform having University students as its users but...

Share Facebook is now the king of social media. It would not be far from truth to state that Facebook has surpassed all other social networks including Twitter, MySpace and hi5 etc. Ever since Facebook has been launched, the social networking platform has been growing leaps and bounds with...

Share With time Facebook has become an essential part of our lives, noticing its everyday necessity different marketers started leveraging big bucks out of it. The term gold mine best describes Facebook with marketers playing the role of Gold diggers, and those who haven’t yet started...

Share Facebook has incorporated a whole stack of new objects in our lifestyle. Proceedings start off with social networking services such as wall posts, inbox messaging, photo albums and gaming applications to name a few. Fan Page feature is one of those out of the box apps by Facebook team...

Share Just because you know that you have to be on social media, you create your Facebook account in a haphazard manner without even knowing its basics. I have seen marketers integrating Social media tools without knowing what tools are appropriate for them and how to use them. Small businesses...

Share Brands geared up their efforts on Black Friday this year using social media. According to eMarketer stats, 17% of the total consumers are shopping via Social media for their Holiday shopping and brands are being clever with their social media strategies in ways not expected. Toys R...

Share Facebook has always been an attraction for women around the globe. Women from all walks of life are found using Facebook in one way or another. According to checkfacebook latest stats, 56.7% of the total US Facebook population is comprised of females. According to Inside Facebook’s...

Share Earlier, Facebook applications aimed to increase traffic, gain customers and sales. Now the perception has changed. Facebook applications must be entertaining and informative in order to thrive in the park of social media. Brands that are successful on Facebook have realized this fact. It...

Share Facebook fan pages have now been around for quiet sometime and while there are brand owners that are still unaware of how important Fan pages are, there are many brands that have learnt its importance and have joined Facebook just in time. According to recent studies, which Mark Stutzman...

Share We keep receiving calls from our clients with deep concern about the social media strategies of their competitors. Just because their competitor has started with a new social media strategy, they also want to move in with the same approach and want to get there, where their competitors...