A new study by Anderson Analytics looks into the demo and psycho-graphics of users on Facebook, LinkedIn, Twitter and MySpace. The study shows overlaps of users among these social networks and what this could potentially mean for brands.

Over half of social networkers feel neutral about Interacting with Brands

When it comes to brands online, the study found that:

* 52% of social networkers had friended or become a fan of at least one brand

* 17% felt positive when seeing a brand on a social network,

* 19% felt negative when seeing a brand on a social network,

* 64% were neutral or didn’t care about brands on social networks,

* 20% would like to see more communication from brands online,

* 35% would not like to see more communication,

* 45% were neutral or didn’t care.

As brands move to social networks and executes campaigns via Facebook Fan Pages, both technological and strategic skills are required to acquire success.Opportunities for smaller brands exist as the playing field is leveled and the viral potential for clever execution plus ultra-specific targeting through social ads awaits any brand ready to connect with its audience.

As the statistics show, over half the people are neutral about brands in social networks. Tremendous opportunities will arise as brands and agencies figure out how to work with fans in an authentic, engaging and consistent way.