After all the Fan page concepts and advantages discussed in our previous blogs, I hope now you are convinced and ready to set up your own fan page. Here is a step-by-step procedure to guide you with your Fan page:
1) Set up your Fan page:
1. To create your fan page, you need to have a Facebook account. So if you are already a Facebook user, first log in. Else, sign up from www.facebook.com.
2. After logging in, scroll down on your home page and click on Advertising. On the Advertising page, click on Pages and from their click on the Create a Page button on the right.
3. The next page asks you the category of your fan page, the name for your Fan page and your certification for the fan page.
There are three categories namely:
• Local
• Brand, Product or Organization
• Artist, Band or Public figure
Category:
Be specific for your category by selecting your sub category from the drop down menu in each of the above categories.
Name:
The name of your fan page is the name of the organization, person or product for which you are creating the fan page. If you have newly set up the company and haven’t decided its name yet, think of an attractive, logical, clear and unique name that is not in use by someone else. This gives you a unique identity on Facebook.
Certification:
Here you certify that you are the true representative of the organization, person or product and that you are authorized to create the page. It requires an Electronic Signature where you have to enter the name with which you are logged in.
4. After filling in the details, press the Create Page button. Your Fan page is now created.
2) Add Details:
The fan page you created is empty and is not in a condition to be published. So you have to add details relevant to each tab appearing on your Fan page except the Wall tab which updates itself whenever you or your fans post on your wall.
Add maximum information about your organization or brand in the Info tab. The more you provide your info, the more you become reliable and authentic for Facebook users. Add photos and videos in the Photos and Videos tab respectively and make your Fan page interactive and attention grabbing.
After adding details, publish your page and get ready for the promotion of your page.
3) Integrate Applications in your Page:
Applications are though optional, but adding them on your page adds functionality to your page. What applications are suitable for your page depends on the type of your fan page. For example, a Restaurant can add an Orders tab where its fans can place orders or a Real Estate can add a Mortgage Calculator tab where fans can calculate mortgages.
If you don’t have a fan page yet on Facebook or if you already exist on Facebook but don’t have your niche specific applications, get them developed now and show your web presence to over 300 million Facebook users.
Log on to http://www.Involvesocial.com and get customized fan page applications for your Fan page.
