Facebook has always been an attraction for women around the globe. Women from all walks of life are found using Facebook in one way or another. According to checkfacebook latest stats, 56.7% of the total US Facebook population is comprised of females. According to Inside Facebook’s October,09 stats, women from all age groups out-number men on Facebook.
Such demographics present interesting opportunities for brands and products focused on females.
Here is an example of two brands focusing on capturing attentions of Females:
1. Pink Ribbon:
On Facebook, Pink Ribbon is an app by Breastcancersite.com. The noble cause is focused on creating awareness among females about Breast cancer. The brand is finding Facebook conducive targeting the correct demographics in large numbers via Facebook.
To support the cause, the brand is leveraging all Facebook features. With their Facebook app, users can contribute in raising funds in various ways. Even people, who cannot contribute money, can contribute by just clicking everyday and raising funds for free mammograms for uninsured females. Users can join the 1 million fan march to donate $100,000 for the breast cancer research which is another incentive for people to join hands with the brand.
Fans can also fund the cause by shopping from the Pink Ribbon’s Fan page app, Shop the Cause. Also, there is a Contest tab and a Take Action tab for fans to be a part of the cause in one of the various other ways.
2. Victoria’ Secret
Victoria’s Secret has over 2 million fans on Facebook. It’s one of the most successful female products retailers in US. The reason for its popularity among the majority of females is its highly- attractive app, “Model Search” for the brand’s Fashion Show.
A large number of young US females desire to walk on the ramp and Victoria’s secret is where they are given the chance to prove themselves. Daily, fans share their photos on the brand’s fan page, which fans can vote for and get the candidates into the contest.
The fan base of above two paradigms isn’t a matter of fate. The two brands have worked hard on their social media strategy which is obvious from their success on Facebook.
How is your brand leveraging Facebook demographics to its advantage?
