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Share Vive le ROI! France doesn’t have a king anymore. If it did, the phrase would hold more modern significance. However, if you pronounced that last word as “are-oh- eye” instead of “gwah,” you’re more likely to hit something modern and quite relevant to online marketing. So, you...

Share The largest sticking point for companies who are hesitating over getting into social media is the lack of statistical evidence that shows that marketing with social media isn’t simply flushing dollars. This is a natural reason for some companies to move slowly, to try to see if the first...

Share So far, I’ve been mostly talking about the basic hows and whys of Facebook Fan Pages, also called profile pages.  These pages have unique social advantages for marketers and brand promoters, are easy to implement, and as I’m sure you know by now, there’s already a great body of knowledge...

Share In my last post, I mentioned that there is a great way to boost brand image, increase customer loyalty, and engage new visitors to your Facebook Fan Page. Many companies have done it well, online and off, but doing it online has the extra benefit of visibility – anyone who participates...

Share It’s safe to say that most businesses are starting to need social media marketing to stay competitive. But traditional marketing tactics are, in general, simply not appropriate: The attention of consumers is in extremely short supply on the Internet, which makes it a legitimate commodity....

Share If you’re like anyone else who’s just starting to learn about Facebook Fan Pages, the biggest question on your mind is probably: “Why?” It’s a good question do Fan Pages really stand out as exceptional among social media platforms? Dear reader, hold on to your hat: Yes. Here’s...

Share If you haven’t figured it out yet, we here at InvolveSocial are crazy about Facebook Fan Pages! Here’s the deal. We’re application developers, but with a twist: Instead of charging thousands of dollars to build or license each bit of software to clients, we offer a comprehensive Fan...

Share So, you have a new fan page. It displays your brand graphics, has your company info, and you put up a few posts. But you have only 34 fans, and most of them are your own employees or family members or people trying to sell you something (how rude!). How do you get the word [...] Share So,...

Share If you’re one of the few who aren’t entirely convinced that social media is worth pursuing, there is already quite a lot of established evidence that indicates that effective use of social media does, indeed, make a huge difference for companies large or small. For example, www.engagementdb.com...

Share One of the largest issues of online marketing was the sticking point of engagement. E-mail, banner ads, and social media marketing have the ability to reach huge volumes of users, but traditional online marketing suffers from dismally low CTRs. Obviously, outreach isn’t everything, especially...