Share It’s safe to say that most businesses are starting to need social media marketing to stay competitive. But traditional marketing tactics are, in general, simply not appropriate: The attention of consumers is in extremely short supply on the Internet, which makes it a legitimate commodity....

Share If you’re like anyone else who’s just starting to learn about Facebook Fan Pages, the biggest question on your mind is probably: “Why?” It’s a good question do Fan Pages really stand out as exceptional among social media platforms? Dear reader, hold on to your hat: Yes. Here’s...

Share If you haven’t figured it out yet, we here at InvolveSocial are crazy about Facebook Fan Pages! Here’s the deal. We’re application developers, but with a twist: Instead of charging thousands of dollars to build or license each bit of software to clients, we offer a comprehensive...

Share So, you have a new fan page. It displays your brand graphics, has your company info, and you put up a few posts. But you have only 34 fans, and most of them are your own employees or family members or people trying to sell you something (how rude!). How do [...] Share So,...

Share A new study by Anderson Analytics looks into the demo and psycho-graphics of users on Facebook, LinkedIn, Twitter and MySpace. The study shows overlaps of users among these social networks and what this could potentially mean for brands. Share A new study by Anderson...

Share If you’re one of the few who aren’t entirely convinced that social media is worth pursuing, there is already quite a lot of established evidence that indicates that effective use of social media does, indeed, make a huge difference for companies large or small. For example, www.engagementdb.com...

Share One of the largest issues of online marketing was the sticking point of engagement. E-mail, banner ads, and social media marketing have the ability to reach huge volumes of users, but traditional online marketing suffers from dismally low CTRs. Obviously, outreach isn’t everything,...